GamesIndustry.biz reports that Ubisoft boss Yves Guillemot will be keynoting this year's Edinburgh Interactive Entertainment Festival (EIEF) to be held in August. Guillemot will be delivering one of the event's two keynote addresses. The BBC's Simon Nelson will be delivering the other.

Fred Hasson, the CEO of festival organiser TIGA, said that this year's event will look at how video games interface with other media. This will most likely be the focus of Guillemot and Nelson's keynote addresses. Also taking to the stage will be Jim Purbrick from Second Life creator Linden Lab and a spokesperson from EVE Online publisher CCP.

The EIEF is the longest running event of its kind in the UK. This year's event will be the fifth time that the videogame conference will take place. Exact dates for the conference have yet to be announced.