A study, commissioned by PopCap Games, showed that women love a good game of Cake Mania, and they aren't shy about it. After media content providers were determined to deliver advertisements catering to the young male bracket on consoles, the study by Information Solutions Group (ISG) reveals that casual gamers are "predominantly female."

Looking for numbers? Try 76% casual gamers that are female against 24% male casual gamers. And even over at Yahoo! Games and Electronic Arts casual gaming bet Pogo, more casual gamers are female.

The non-gamer bracket that included your girlfriend and your grandmother is now blessed with a gamers' edge on Zuma, thanks to the simplistic, yet entertaining casual game. With Miyamoto's previous speech on catering the Nintendo Wii to women, it's now clear that introducing games to the female bracket shows just how big of a market the game industry can tap into.

The games women play may not be "hardcore," but it's a start for toning hand-eye coordination technique and basic game mechanics. Females are entering the mainstream gaming scene, and not as promo girls on the side (mind you).

Even if the hardcore gamers are predominantly male, it's no indication that it should stay that way. There are already girl gamers around in the professional gaming scene, and it won't be a surprise if that increased this year, too.

One such study back in 2006 highlighted that 42% of adult console gamers were female, and the rest were male. In a broader scale, PC and console games were played by more males than females: 62% against 38%. So in essence, the gaming demographics is becoming more evenly distributed as time rolls on.

And with the success of the Nintendo Wii and MMO games, this year could spell the game industry's renewed focus on delivering games to gamers, and not games to males only.

Joel Durnham of extremetech.com informs that in a panel discussion at the Game Developer's Conference 2007, the idea of PC game viability was discussed by a quintet of industry folks that include: Xbox Live Arcade's David Edery, Electronic Arts' Richard Hilleman, Firaxis' Soren Johnson, Epic Games' Michael Capps, and Obsidian Entertainment's Chris Avallone.

As well as the usual PC gaming competing with console gaming debate that's been ongoing for years now, the effect of piracy on the PC gaming market was discussed. Capps in particular notes that PC Gaming is really falling apart and even though it "killed" them to make Unreal Tournament 3 cross-platform, Epic had to do it.

The reason for going multiplatform, of course, is piracy. Big AAA titles usually get stolen and, as Capps says, the market that would buy a US$ 600 video card also knows how BitTorrent works.

The future of gaming on the PC so far looks like it is set to be dominated by "casual" games and MMOs. Of course there's nothing casual about most casual games since the average Chuzzle/Zuma addict plays for 24 hours a week. MMOs are notable since they can't be pirated - unless of course you steal the source code and run your own illegal server. However, those things are easier to monitor than burned CDs.

They also covered the fact that user-generated game content could be big for the PC since console manufacturers try to wield more control over their products.

They end the discussion by noting that even though things look grim, AAA titles might never die on the PC, and that trends are ultimately hard to predict.

Oh well, so much for the good old days.

According to a new study released earlier this week by Nielsen Entertainment in their third annual Active Gamer Benchmark Study, women make up 64% of North America's 117 million online gamers - and we aren't lying. The study did not reveal any particular genre or game type that were being played by women, but it is expected that online browser games such as Zuma on various flash websites made up a large proportion of the female online gamers. Although many traditional online games such as Halo or CounterStrike were primarily aimed towards males, the rise of RPGs and large-scale online titles such as World of Warcraft appear to have attracted more female gamers to the online scene.

Another surprising result from the latest study is the amount of older gamers that are also interested in online gaming. As you'd expect, the teenage market dominates any other age group in numbers, but the study does say that more than 15 million gamers (about 8%) are actually at least 45 years old. The study involved 2,200 gamers described as "active" who were 13 years or older and owned a gaming device and played games at least once a week.