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Posted Mar 18, 2007 at 02:14PM by Ryan A. Listed in: News, Second Life Tags: UK, Africa, Linden Lab, TT Games
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Red Nose Day t-shirts in Second Life - Image 1 Red Nose Day t-shirts in Second Life - Image 2

Two days ago, we shared with you TT Games' charitable deed to help raise funds for the NGO, Comic Relief, as well as the event that they sponsored, which is no less than Red Nose Day. Well, if you're living in the UK, then you're probably familiar with all this, but if you're from somewhere else, let us tell you that Red Nose Day is a bi-annual Spring event which aims to help poor countries in Africa, as well as the underprivileged people in the UK.

Residents of Linden Lab's MMORPG, Second Life, joined in the fun by altering their avatars a bit to put on red noses. Other players didn't go that far, but still showed their support by putting on Red Nose Day t-shirts. If you really think about it, this may actually be the more effective way to help, as the shirts cost 550 Linden dollars (US$ 2.20/ 1.13 GBP). Most of the funds raised by this activity directly to the Comic Relief fund.

Comic Relief was founded way back in 1985. Since then, the organization was able to solicit 425 million GBP or roughly around US$ 825.1 million from its Red Nose Day project alone. 40% of this money is automatically allocated to the ones their helping within UK while 60% of which is used for funding their missions to Africa.

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