With in-game advertising on a roll these days, it was probably only a matter of time before a company like NCsoft joined in. Thanks to a recent agreement with Double Fusion, the publisher will now be featuring real-world ads within City of Heroes. The article continues after the jump.

Let's face it: in-game advertising is all around us, and it appears to be here to stay. Exactly how is the market view evolving, and what should the industry do about it? Double Fusion Chief Executive Jon Epstein took the time to answer those questions in a recent interview.  More on that after the jump.