The folks at Jagex must be quite pleased with themselves. The latest news on the RuneScape front is that the game has picked up a new world record to add to its list of shining achievements. Learn more after the jump!

Here's a quick update for those keeping their eye peeled for any updates regarding the gamer's edition of the Guinness World Records. The book's official site is announcing a worldwide Guitar Hero 3: Legends of Rock marathon that's being prepped for this February, in celebration of the book's 2008 Edition launch. Wondering how to join up? Read on and find out!

MindArk PE AB, creators of the Entropia Universe, a virtual world featuring the use of a real cash economy, has recently announced the winners of a public auction for the three virtual mall properties within the world. Bidding lasted from December 19 into the late evening of December 29. The total winning bids amounted to $179,668.

The malls should provide instant cash revenue to their new owners as each mall includes three shopping floors, eighteen medium sized shops, eighteen large size shops, three trade centers with an auctioneer, technician, trade, society, repair terminals, etc. On the fourth floor of each mall, there is a public teleporter and a public balcony.

MindArk is obviously proud about this display of interest in their virtual world. Chief Information Officer, Marco Behrmann had this to say:

the perfect thrilling ending to MindArk's most successful year to date. The desire to own virtual real estate in Entropia Universe is growing rapidly, which the mall auctions clearly show. Big business has entered the virtual universe with tremendous force, and we see no indication of this changing.

The Entropia Universe virtual world is most famous for having set a world record, certified by the Guinness Book of World Records. Last December 2004 it sold a virtual Treasure Island for US$26,500 setting a record for the largest dollar amount spent, to 22-year-old Australian David Storey, a.k.a. "Deathifier." During October 2005, the sale of an asteroid based space resort for US$100,000 to famed gamer, Jon 'NEVERDIE' Jacobs, set a new record for the most valuable virtual item.

Given Entropia's reported success, and that lawsuits, mudslinging, and sabotage is a sure sign/symbol of success, we now wonder when Entropia will be assaulted by a horde of flying wangs.