Major news cable television network CNN announced today their plans of entering Linden Lab's MMORPG virtual society Second Life in the hope to understand what's making news in the new territory. According to the company, it will also be encouraging Second Life residents to submit reports to its virtual I-Report hub.

Read the full details of this development right after the jump!

For as long as there are rules to follow, there will always be someone who will try to go around them, or even break them. In that respect the game world isn't that much different from the real world. In a recent article, CNN takes a closer look at cheating in MMORPGs via the new book "Exploiting Online Games" by Gary McGraw and Greg Hoglund.

They observe that some online game companies seem to have accepted that cheating is an inevitable part gaming so instead of tightening security they just observe game play and look for anything suspicious. Some companies really crack down on cheating though.

Nexon America Inc., for instance, apply patches to remove every method of cheating they discover in their games. Others just actively boot cheaters from the game. The problem with this though is that most of the time they can just return with another identity.

One idea from Intel sounds promising. To prevent cheat commands coming in from a player's computer to the game's server, a chip will be embedded unto the PC itself. The chip will monitor if the PC sends commands that don't coincide with the rules of the game, like if a single mouse click sends a "fire 100 shots" command.

Richard Garriott's Tabula Rasa on the other hand, says they've done all they can do to prevent cheating in the game. Starr Long, producer of Tabula Rasa, comments on cheating in MMORPGs:

In the old days we didn't really think through what would happen once we started letting people play together. Every single piece of content we put in the game, the first thing we say is 'Here's what we want this thing to do.' And the second thing we say is, 'OK, how are players going to try to exploit this?

Developers certainly don't benefit from cheating. What about the players? Hubert Thiebolt, who leads one of the largest teams in World of Warcraft says that cheating degrades the experience for everyone else. Perhaps measures for preventing cheating should start with the only ones who benefit from cheating.

PC World, naming the Top 50 Most Important People on the Web, has placed Blizzard Entertainment's President Mike Morhaime at the top four spot in the list, sandwiched between Wikipedia and BitTorrent. Largely attributed to their blockbuster MMORPG moneymaker World of Warcraft, Morhaime has become an icon to players and critics alike. This is a big improvement since CNN rated him at the lowest four of the "Top 50 People Who Mattered July 2006".

Because of WoW, eight million online gamers look forward to grinds of several hours online, through different modes of play aside from the ordinary RPG levelling chore. Blizzard has shipped out WoW and The Burning Crusade with services provided in America, Europe and Asia. It grosses US$ 1.5 billion every year, taking it a notch higher than before.

Since he's the fourth most influential dude on the Web, perhaps you frustrated WoW folk can get him to patch up your worries. Or did he just use that influence to serve a nerf sandwich to almost every class out there?

Just recently, Penny Arcade's Mike Krahulik (a.k.a., Gabe) has written a scathing commentary in response to a story that was published by CNN. In his commentary, he expresses his dissatisfaction at the fact that, once again, a murder happens and it all gets blamed on the under-aged suspect's gaming habits, and not on other factors which may have shaped the individual into a killer.

For those who don't frequent CNN's site too often, the article in question discusses the recent rise of the number of incidents which involves homeless individuals being murdered by teenagers "for sport."

As a primary example of such an incident, CNN uses the story of the 49-year-old homeless man, Rex Baum, who was killed in 2004 after he was beaten to death by Nathan Moore, Luis Oyola, and Andrew Ihrcke. At the time of the incident, the killers were 15, 16, and 17 years old respectively. After Baum's body was discovered two days after he was killed, the police were able to track down the teens and question them about what they've done. According to police reports, the eldest answered that Baum apparently "reminded him of playing a violent video game."

That statement from Ihrcke may actually be enough to raise more than a few eyebrows within both the gaming and the legislative community. However, what caught Krahulik's attention was the fact that even though the original article continued to present more facts and examples, and also mentions several other theories on what may have been prompting minors to go on killing sprees, it is inevitable that many would stop reading at the point where video games are mentioned. As Krahulik laments:

These kids have given the media their angle and just like all the other cases where games are mentioned no one will ever look any further. No one will ask what their family life was like, what their parents were like, what the kid was like before all this happened. Games did it and that’s the end of the story ... I'm perfectly aware that the reality of the situation was somewhere between the two extremes. I know full well that violent games did not create this killer and I also know that his parents did not make him a murderer ... The sad truth is that the reality we're talking about here would probably never actually see the light of day. The media will tell the story they want to tell regardless and that story will be about violent games. The parents of these kids will be lucky to get two lines in an article about the crime. If they tell a reporter that their son hardly played games or that he was f***ed up long before they bought a Playstation do you really think that will make it into the final article? You'd never see that side of the story, not in a million years. [Bold format not in original text. - QJ]

However, all that has now changed, as the stepmother of one of the suspects (they did not mention which one) has bravely come out in the open to let everyone know the truth about these teens. Who would have known that the parent of a so-called "video game killer" can actually be a gamer herself? Who would have thought that she was a regular Penny Arcade reader? Who would have expected that she would choose to trust the folks of Penny Arcade with the truth instead of handing it over to the mainstream media?

We'll never be as eloquent as Tycho or Gabe, so click on the "Read" link below, read on, and brace yourselves for what a lot of people in politics would probably hate to hear.

A feature over at CNN Money reveals that real world businesses that also exist within Linden Lab's Second Life are starting to hire.

Joseph Jaffe, founder of Crayon, a company that provides PR, consulting, education, and advisory services, estimates that about 20 avatars on Second Life have come to him (while within the game), looking for job opportunities. Jaffe expounds on this by saying:

We are a small community. Someone sent a resume and wanted to meet in SL to discuss job prospects

...When we met, I realized that we had met before in Second Life when the senior editor of the Harvard Business Review gave a talk on marketing in Second Life.

It only makes sense really. Businesses after all are starting to set-up virtual-shop, it's only logical that they will eventually need to look for people to man virtual stores and manage business and operations that run online.

Before you get excited folks, be sure to dress your avatar appropriately. You wouldn't want to be the french-robot-mime that wanted to be a virtual showroom guide.

Google is apparently looking to move its advertising business into the realm of video games. CNN Money reports that Google Inc. is in talks to acquire Adscape Media Inc, a closely held San Francisco firm who has developed technology that allows for the placement of ads over the Web in video games.

The Wall Street Journal cites several people familiar with the mater and reports that Google is negotiating to buy Adscape and that a deal could be reached as early as next week. For now, here's what a Google spokesperson said:

We are always considering new ways to extend Google's advertising program to benefit our users, advertisers and publishers. In-game advertising offers one such possible extension among many others.

Some members of the industry note that Google is eying Adscape because of its AdverPlay technology which enables "two-way communication between in-game ads and the outside world."

Terms being discussed are still not known. However, there was a similar deal sometime ago that we can look at to get an idea of how things will shape up. Last year, Microsoft acquired Massive Inc, a company known for the delivery of in-game ads, for almost US$ 200 million.

It is also reported that Google is discussing a possible agreement with CBS Corp that would include brokering TV and radio advertisements.

Google has declined to comment on any talks.

When a word like "addiction" is pasted right after the words "internet" and "game", you know it's not going to be all that great. This new article on CNN discusses addiction to using computers and consoles, with a Stanford study recounting just how bad addiction to computing (rather than computers) can get.

Dr. Elias Aboujaoude, head of the Impulse Control Disorders Clinic of the Stanford University School of Medicine, mentioned how their earlier poll of people got to them.

As Aboujaoude notes in the article,

We are seeing more people who lost their jobs because of too much time spent surfing the Internet during work. More relationships are breaking up because of spouses sneaking out of bed to check e-mail in the middle of the night.

While this does seem specifically pointed towards just surfing the net, you have to remember that game consoles are also computers, technically speaking. Previous reports have mentioned that symptoms of addiction have shown themselves when gamers play, and let's not forget the personal accounts of people who've gotten attached to World of Warcraft.

While computer use still doesn't have the "mental illness" tag on its head, the symptoms do happen to be there. Gaming might be good for us in moderation, if one study is to be believed, but fostering good relationships outside individual pieces of tech will definitely help to keep gaming a venue to have fun rather than a place to get a fix.