A Warhammer Online: Age of Reckoning guild is an organism, one that's constantly growing thanks to the combined efforts of its individual members. In light of the recent launch of WAR's Guild Beta phase, EA Mythic has let loose with a new Guild Highlight segment, titled Living Guild Advancement. The guild as a whole can opt to do the following to earn Guild Experience Points (GXP):

• Standard Guild Experience is rewarded each time a guild member receives standard experience by accomplishing goals within the game including:
• Defeating opponents (both NPCs and in RvR)
• Acquiring Tome Unlocks
• Completing Public Quest
• Completing PvE quests
• Participating in RvR Scenarios
• Completing RvR Quests
• RvR Keep Ownership Guild Experience is rewarded to a guild over time for maintaining ownership of an RvR keep.
• Battlefield Objective Ownership Bonus: While a guild possesses a claimed Battlefield Objective, a bonus is applied to all guild experience gains throughout the battlefields of WAR.
  

What exactly can a WAR guild strive for as it levels up, aside from bragging rights? Quite a lot apparently, including access to a guild vault to store your loot, and a custom guild cloak for the members:

• The ability to access a guild vault
• Additional guild vault space
• The ability to create a custom guild heraldry
• Guild cloaks
• Guild Standards template
• Guild Standard tactics slots
• Guild Standard trophy slot
• Guild Standard trophies
• Guild tactics points (used to purchase guild tactics)
  

Upon levelling up, a WAR guild is notified via a guild-wide chat notification which is also logged in the Guild News Log. That's the lowdown of this week's Warhammer Online Highlights segment - those interested in reading EA Mythic's complete entry can visit the article via the source link below.