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When given a choice, MMO players will usually shun away from in-game advertisements. They, with some analysts, have argued before that it actually disrupts gameplay experience as the presence of ads are somewhat out of place. Imagine your virtual world having banners of real-life commodities such as snacks ans soft drinks. It just feels weird.
Now, we guess it's kind of different for reality-based MMO games. Linden Lab's Second Life, for example, will definitely look fine with ads and all, because they are supposed to be there in the first place. Developer Netamin recently announced that they want to spice up Ultimate Baseball Online by adding in-game ads. Its CEO and president, Andy Wang, has even mentioned that this is something being asked by players:
UBO players have been eagerly awaiting in-game advertising as a way to increase the realism of their game experience. Through our partnership with Double Fusion, these stadium ads and videos have the potential to reach a huge international audience because of the worldwide popularity of baseball and our free-to-play game model.
Sadly, this is the reality for free MMO games. With them not getting subscription fees from players, they have to resort to other means to sustain their game. IGAs, as we've said before, are not inherently bad. They just have to be done in good taste.
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