Linden Labs' hip MMO, Second Life, sure is blurring the lines between virtual reality and well, reality itself, as the game continues to incorporate features that mimic how we go about with our daily lives.

Can't get enough of reality TV? Join Big Brother, and go down in history as one of the residents of the first virtual Big Brother. Itching to know the latest gossip? Grab a copy of the tabloid "SL News". Want to lounge around and channel surf? Go right ahead (heck, they even have price hikes!).

You see, a company called Rivers Run Red is teaming with other companies to provide TV channels (like Channel 4 and the Sci-Fi Channel, probably even user-generated content) for your virtual TV.

Our source says that Rivers Run Red is aiming for about a hundred or so channels for Second Life: just enough for your daily dose of virtual TV. The good news is, you can try it out for free during launch, but pay per views or ads can be expected later on.