In Second Life, or in any other MMO video game for that matter, players are encouraged to express themselves by having avatars. Since SL is closely related to real life, or it wouldn't be called Second Life after all, fashion company Lacoste decided to join in the fun and host an avatar modeling contest.

Here's how it goes: starting today until May 2, residents can submit a photo and a description of their avatars at the Lacoste website. Internet users, even those not part of the virtual world, will vote for the 100 most beautiful avatars. Six avatars will then be shortlisted, three males and three females.

The winners will take part in a virtual photo shoot and divide among themselves a total of 1 million Linden dollar. Furthermore, the winning avatars' photos will be displayed on the Lacoste site and in a gallery inside Linden Lab's Second Life itself.

Voting, lastly, will commence on April 23. To e-mail your entry, and for other details, the Read link should take you to Lacoste's official page for the contest.