IBM began establishing itself inside Linden Lab's Second Life back in late 2006. It seems that it has been enjoying its stay in the virtual world as it recently announced a future project that will allow residents to walk into three-dimensional Web worlds to browse virtual libraries.

According to IBM.com Director of Global Web Strategy and Innovation Maggie Blayney, they are doing this because they feel like a major transformation in web interaction is coming soon. Blayney added:

The real reason why we're doing this is because we do feel the beginning of a major transformation on how people are going to interact on the Web - going from a flat to an immersive experience. It's not going to replace the two-dimensional Web but it's going to integrate and complement it.