Google is apparently looking to move its advertising business into the realm of video games. CNN Money reports that Google Inc. is in talks to acquire Adscape Media Inc, a closely held San Francisco firm who has developed technology that allows for the placement of ads over the Web in video games.

The Wall Street Journal cites several people familiar with the mater and reports that Google is negotiating to buy Adscape and that a deal could be reached as early as next week. For now, here's what a Google spokesperson said:

We are always considering new ways to extend Google's advertising program to benefit our users, advertisers and publishers. In-game advertising offers one such possible extension among many others.