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Governments have done it. Politicians have done it. Retailers have done it. And now, even the folks responsible for your PC graphics are doing it.
AMD has recently opened the AMD Dev Central Pavilion on AMD Dev Central Island located within the Second Life metaverse. Its purpose is to extend its Developer Outreach program into a virtual space for meetings, lectures, training courses, and networking opportunities for developers.
Their presence there of course isn't entirely educational. AMD is obviously there to promote themselves to the community, and they're doing that by holding an in-game promotional contest (as folks from the movie-biz have done).
To celebrate the launch of the pavilion, AMD will host a three-month treasure hunt contest with interactive Linden scripting language (LSL) and open source programming challenges. The prize is a Dell Dimension E521 system powered by a dual-core AMD Athlon 64 X2 processor.
Their SL presence also acts as an extension of AMD's Developer Central Site.
With so many entities using their SL presence as extensions of their online services, we're now wondering if in the near future, you won't ever need to log-out from SL ever again.
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